Performance Audit
Take a detailed look at keywords, ads, audiences and spend allocation.
Analysis that moves performance forward
Every investment matters. We improve its impact.
We continually measure campaign impact, analyse results in depth and identify specific improvements. This turns advertising investment into informed decisions for sustainable performance.
Request a consultationSRM / Performance Deep Dive05 / 10
Built around your business.
What we deliver
In-depth insight for better marketing decisions.
Routine monitoring and campaign optimisation are included in ongoing management. The separately billed SRM Performance Deep Dive examines search intent, lead quality, conversion journeys and cost structures in greater depth, then produces a prioritised action plan.
Lead & Funnel Quality
Assess conversion journeys, lead quality and agreed sales feedback.
Commercial Performance Review
Review CPL, suitable sales metrics and budget efficiency using available data.
90-Day Action Plan
Document priorities, hypotheses, tests and scaling steps.
Your benefits
The difference
it makes.
- 01Prioritised review of campaigns and conversion journeys
- 02Clearly articulated hypotheses and specific actions
- 03Better decisions on budgets, scaling or course corrections
The SRM process
From brief
to delivery.
- 01 / SRM
Measure impact continuously
Track key performance and conversion signals from launch onwards.
- 02 / SRM
Assess results
Identify trends, deviations and meaningful patterns.
- 03 / SRM
Analyse in depth
Examine opportunities and cost drivers in the dedicated Deep Dive.
- 04 / SRM
Improve with purpose
Implement priority actions and keep measuring their impact.
Good to know
Frequently asked questions.
Can I book a Deep Dive before launching campaigns?
The standard performance review requires initial campaign data; before launch, only a different kind of setup or existing-account audit is possible.
Is it included in monthly management?
No. Routine operational optimisation is included; the in-depth strategic review is billed separately.
When is the right time for analysis?
Usually after several weeks; the right timing depends on data volume, conversions and measurement quality, not a fixed date.